Target is never short of designer collaborations, but this February they’re taking a different approach by enlisting the help of Katherine Power and Hillary Kerr, former Elle editors and founders of the fashion website, Who What Wear, to create a trendy street-style inspired clothing and accessories collection year round.
Unlike most Target capsule collections, the Who What Wear collection will be ongoing and seasonal continuing to deliver new products the first week of each month. The first collection, set to debut in February 2016 will consist of 70 pieces all priced under $50 with sizes ranging from 2 to 26. (Holla!). But plus sizes will be only be available online. (Boo!)
The good news is with Power’s and Kerr’s keen sense of fashion, the collection will no doubt be spectacular. Check out the video announcement and sketches below to catch a small teaser of what’s to come.