Friday, February 20, 2015

My Top Picks For Target's New Plus Size Line Ava & Viv

If you’ve haven’t heard, this month Target released the much anticipated Ava & Viv plus size line which was a direct response due to the outcry of complaints from customers for their lack of size diversity online and in-stores. Up till now the plus-size target shopper was reduced to shopping from one rack next to a clearance section. (I know this from first-hand experience btw.) But while I feel like this line leaves much to be desired as far as innovative designs, I also think this a step forward in the right direction. So that being said, here are my top picks for the spring season.

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  1. I gotta say, I'm kind of underwhelmed. These are okay - the maxi dress is pretty - but they aren't on par with their biannual standard sized capsule collections. Oh, well; one step at a time :-)


    1. I agree Alicia! This collection did not blow me away but I think its baby steps. At least there's more options available in-store and plus hopefully they can get designers to get on-board with collaborations too!!

  2. Great picks Jenny! I have yet to check out this out myself but these are great selections. The striped dress is calling to me :)

    Merrie K.

  3. Hi! jenny
    I want to say that your blog is very beautiful because there are many informative posts regarding latest fashion trends.
    Nice Post and keep sharing
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