Friday, January 23, 2015
Who doesn’t love the whimsical world of Kate Spade? The brand’s bright, colorful aesthetic is always feminine and fun, so you would expect nothing else from their new fragrance, Walk On Air, due out in March. (I’m in love the playful bottle and fanciful bow – so cute!)
Inspired by the brand's home base: New York City, Kate Spade's 'Walk on Air' is a fresh casual fragrance, floral-packed and built around a delicate lily of the valley scent. President and CCO Deborah Lloyd told WWD, “There’s definitely a casualization going on with the brand. I wanted to create [a scent] that was more every day.”
Lloyd also noted that though the fragrance market isn’t exactly booming, she’s optimistic that loyal customers will buck the trend. “We have our own world and our girl lives in that world.”
Walk on Air will be available in body lotion, rollerball, shower gel and eau de parfum, with prices ranging from $25 up to $95.
image via: popsugar beauty
Labels: beauty products