Have you noticed a change in the world of cosmetics? The natural beauty movement has become increasingly popular as more and more women demand organic and natural products. Even big name brands are making the move and using natural ingredients to keep up with the demand for more natural cosmetics on the market. I don’t blame them. Women are educating themselves on potential hazards and chemicals found in their makeup bags, and what we’re finding is unacceptable. Did you know for example that we can absorb up to 60% of what we put on our skin? Shocking, I know. So why wouldn’t we want the best possible ingredients for it?
Enter Tarte, a leader in healthy, eco-chic beauty, offering cruelty-free cosmetics and “skinvigorating” ingredients like super fruit, plant extracts, vitamins, minerals, essential oils, and other naturally-derived ingredients. Tarte is a pioneer in using high-performance naturals. But it’s not just their powerful paraben-free formulas that make them wildly popular to consumers. It’s the attention to detail on their packaging that really makes them stand out among the rest of the natural beauty lines.
In fact, when I first discovered Tarte a few years back, it was their packing and design that drew me in first. It wasn’t until later I realized that not only were their products nice to look at – but they were good for me too! Since then, they have been one of my favorite go-to beauty brands. Not just because of their natural ingredients, but because they make amazing products too! Take their award-winning blushes, lip tints, and Lights, Camera, Flashes mascara for example- all which happen to be a personal favorite, and can rival any other traditional competitor on the market with its performance and quality.
People always say natural is better, so why shouldn’t it be applied to our beauty choices as well? Next time you find yourself in the beauty aisle remember is not just about the product, it’s about what goes into the product that counts as well. Get informed and do your research on brands like Tarte that take skin care seriously, and are committed to making women look and feel beautiful.