The truth is we can't escape social media. It's a big part of the way we communicate now, and it plays an even bigger role for bloggers, brands, and designers. It's a critical tool in building our brand and learning to master it takes a lot of skill. Good thing we had an amazing panel to help us a long the way and share their knowledge and expertise.
Here's who was in attendance:
The Moderator - Marie Denee, The Curvy Fashionista
The Blogger- Ty, from Gorgeous in Grey
The Digital PR Agency- Dina Fierro HLGroup and Blogger at Eye4Style.com
The Brands - Heather McGarry, Marketing Manager, Lane Bryant and Carina Sullivan, Senior Marketing Coordinator, Evans
I liked that there was a good mix of bloggers and brands in the room, and who all had a different take on how social media plays a part in their lives. They offered up incredibly useful information that I plan on implementing right away on my blog and throughout my social media outlets.
Here are some tips I took away from the panel:
- Be authentic
- Know who you are as a blogger/brand
- Watch what you say - you never know who's watching
- Be useful. Be interesting. Be clever
- Listen and engage
- Never write anything you wouldn't say in person
- Open up. People will respond to it.
Before I go I wanted to give Sonsi a quick shout-out for providing me tickets to the workshop and also gifting me with the super cute Queen Grace Kara blouse I wore to the event! (Like it? It's available here)