Monday, June 13, 2011

Is Glamour Magazine Sinking?

WWD is reporting that Glamour Magazine is "off about $1.5 million in newsstand revenue alone in the first third of the year", and for being Condé Nast "cash cow"--that's a big deal. Glamour's Editor-in-Chief, Cindi Leive says:

“We’re looking at the sales for the first couple months of this year and we’re thinking, ‘Geez, we’ve got to fight even harder to keep these girls,’” she said. “It’s the classic thing. A girl has 1.7 seconds at the newsstand to make her decision about your magazine. Are we using that 1.7 seconds as well as we should? If we need to do that more ferociously and with different people and different topics, then we will.”

What do you think of Glamour's sinking numbers? Is it the sign of the times that people are turning their backs on standard print and opting for more digital resources, or does it have more to do with content?

I actually had a long standing subscription to Glamour and just the end of last year decided not to renew it. Honestly I think my decision was more content base. I wasn't really impressed with anything in it anymore and became bored with it all. The same goes with Lucky and Elle. In fact the only subscription I've kept is Marie Claire and that's only because my subscription doesn't end till later on this year. To be honest, I still haven't decided whether or not I'll renew it, but if they keep going the direction they're going--I'll have no choice but to cancel. (They're June issue was a total snoozefest.)

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