Tuesday, March 8, 2011

Ralph Lauren Kids Shoppable Storybook Narrated By Uma Thurman.

In case you didn't know, last fall Ralph Lauren launched a virtual storybook featuring their latest children's collection worn by kids dubbed "The RL Gang." It's a completely different take on a traditional lookbook, and is fully interactive. The way it works is--you watch the virtual story and click on a child to to get a closer look of their outfit, or to simply buy it.

This season, The RL Gang is back showcasing some adorable cute spring looks, and this time the e-story is narrated by Uma Thurman! Take a look...

(clickable version is only at ralphlauren.com/rlgang.com.)

The RL Gang: A Magically Magnificent School Adventure from Ralph Lauren on Vimeo.

P.S. If you enjoyed the story, you can actually buy a print version at Barnes & Noble.

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