Wednesday, August 11, 2010

Fall Fashion Must Haves From...KMart...Say Wha??


Yes. You heard me. K-M-A-R-T.

It seems that they've stepped up their fashion game this fall with a new collection of Rocker & Military Chic inspired pieces. Apparently, Kmart has finally decided to take fashion a bit more serious and hired 250 design specialist with resumes that include Banana Republic, Club Monaco,--even Yves Saint Laurent and Oscar de la Renta to revamp their collections!!

It seems like they made the right move and now have landed in the coveted pages of Vogue magazine in a 4 page ad spread in the September issue. Even though the collection is more fashion forward, they're still maintaining their rock bottom pricing with most of their pieces being under $50 and Coats under $100.

Speaking of coats, I am DYING for that Military Coat pictured above! It looks like I might be making a round to my local Kmart to see it in person. Now, if they can only get rid of that popcorn smell.....





What do you think of Kmart's new designs? Will you be stopping in to check them out this fall?

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